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Cash shrink from six percent to one

At All Star Elite, an apparel retailer, cameras cut cash shrink to a sixth of what it was, halved investigation time, and then started selling jerseys.

By Allison Lilly · 2 min read
All Star Elite apparel store
All Star Elite, a multi-location sports-apparel retailer. Published results: cash shrink from 6 percent to 1 percent, investigations more than 50 percent faster. Photo: Spot AI

Six percent cash shrink is the kind of number that ends careers in retail. One percent is the kind of number that ends the conversation. All Star Elite, a multi-location sports-apparel chain, moved from the first to the second, according to Spot AI's published case study, and the way it did so is a small lesson in what video agents are for.

First, the boring part

Andrew Gonzalez, the company's corporate director of loss prevention and safety, credits something unglamorous: putting everything in one place.

The ability to formalize our incident reporting, have all our cases on one database, and attach videos to those cases has been a game changer for our team.

Investigations became more than 50 percent faster, the company says, and the timeline for a law-enforcement case fell from two or three months to one. That is not artificial intelligence in any exotic sense. It is a system in which an incident, its footage, and its paperwork are one object rather than three. Every loss-prevention team knows this is the bottleneck. Few get to fix it.

Then, the part nobody budgeted for

Once the cameras were doing loss prevention, the store teams started using them for something else. Gonzalez again:

When we figure out the correct placement of our Kobe jersey within the store, that typically increases sales by 5% to 15% because we're able to pull traffic into other areas, and get ideas on other products that pair it with.

The same people-counting and traffic data that catches a register anomaly also shows where customers walk. The retailer used it to move merchandise, and the company reports sales lifts of 5 to 15 percent from placement alone.

It cut the other way too. The metrics flagged three stores whose trend "was going to lend itself to not being profitable in the near future." In Gonzalez's words, "Those are three stores that probably would've existed for another year at a loss. But we caught it early because of the metrics from Spot AI."

The view from asset protection

William Heard, the director of asset protection, is the quieter voice in the case study and perhaps the more telling one. "Spot has brought to our forefront nothing but good things," he says. "I feel we're really getting our money's worth, and there's still a lot more that we could do with this."

That last clause is the pattern across every retailer running these systems. The purchase is justified by shrink. The value shows up in merchandising, staffing, and real estate, which nobody wrote into the business case. Cash shrink from six to one is the headline. The jersey is the story.