The channel partner is becoming a forward-deployed engineer
The hard part of putting an agent on a camera is the knowledge sitting in three people's heads at the plant. Someone has to get it out, and I think that someone is the integrator.

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The hard part of putting an agent on a camera is the knowledge sitting in three people's heads at the plant. Someone has to get it out, and I think that someone is the integrator.

Video agents have to be tuned to each site, and a trade-show booth cannot show that. Spot AI has taken the Retail Zone at the SVIP Experience Center in Dallas-Fort Worth so buyers can watch the tuning happen on a floor that looks like theirs.

The Vienna Vikings ran out for their last regular-season game in August with spot.ai on their helmets. Fifteen days later they were champions of Europe.

Three LinkedIn posts from the CEO of Spot AI, thirteen months apart, track video agents from a hashtag on a record-quarter note to the reason the company rebuilt how it sells.

In March 2026 Spot AI stopped selling direct and put $2 million of equity on the table for partners. It is betting that the integrators who pull cable today will be the ones tuning agents on site.

Planned obsolescence is tolerable on a phone. On a $5 million security system it is absurd. Rob Frechette on why the money belongs in the intelligence layer.
